BAMC Announces New Name and Logo

Baldwin Area Medical Center is excited to announce that they are changing their name to Western Wisconsin Health. This new name will take effect when the new facility opens on July 21, 2016.

“The name Baldwin Area Medical Center has served the community well, but with the geographic expansion of services such as a clinic in Roberts and a behavioral health office in Hudson, we have outgrown the name” said Alison Page, CEO. “In addition, we have acquired several different brands such as Northwest Counseling Services, Center for Personal Wellness, and Roberts Medical Clinic. It is time to bring those brands under one, unified name.” Those brands will all become a part of the Western Wisconsin Health name in July.

The new Western Wisconsin Health facility is designed in prairie style architecture with structures that are highly sustainable and in harmony with the natural environment. The new logo reflects the unique geometry and sustainability of the building. The colors of the logo are earth toned and compliment the interior design.

“We envision the creation of health and wellness campus that in every way exemplifies and promotes healthy, sustainable living” said Alison Page. In addition to the name change, the mission has been revised. It is simple and to the point. “To build a healthier tomorrow…together.”

The community grand opening celebration is planned for Wednesday, July 13, 2016 from 3:00 pm – 7:00 pm.

BAMC broke ground in October of 2014 for a new 106,000 square foot facility that is located on the NW corner of I-94 and Hwy 63 intersection directly west of the A&W. The new facility will have three floors, with all patient services on the main, ground level. The facility will offer a full spectrum of health care services including a clinic, emergency services, surgical services, a premier birth center, inpatient care, state-of-the-art diagnostics, a retail pharmacy and a gift shop, a public café, chapel/meditation room, and an educational atrium. Construction of a new fitness center and therapeutic pool will start this spring and open once philanthropic funds are raised.

Learn more about the new Western Wisconsin Health campus by visiting our website at